Essel Vision to kickstart a worldwide hunt for Himesh Reshammiya
Essel Vision to kickstart a worldwide hunt for Himesh Reshammiya’s ‘Heeriye’ – Continuing with its aggressive Bollywood foray, Zee Entertainment Enterprises Ltd (ZEEL’s) content engine, Essel Vision, has signed Himesh Reshammiya for the first time on the film, ‘Heeriye’. The multi-talented musician actor producer Himesh will be the film’s lead and it is the first ever collaboration between Essel Vision and Himesh’s HR Musik. The film is a social, romantic and sensitive drama set in Kanpur with a mesmerizing soundtrack. Essel Vision will go the road less traveled in selecting the heroine of the film by launching an innovative worldwide campaign called ‘#FindingHeeriye’.
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